Before you can decide which social media channel is right for your business, you need to consider which channels your target audience uses.
See which channels are popular with your audience, what kinds of products or services do you offer? Are you a B2B or a B2C? Where do your customers hang out the most?
Let’s take a look at some social media channels:
Facebook is the most popular social network. There are more than 2 billion people using Facebook each month.
Instagram has more than 1 billion users. Make sure to post high-quality photos and videos that show off your brand in the best way on Instagram.
LinkedIn is a fantastic channel to promote your business, particularly if your target audience is a B2B audience. Long-form content performs well on LinkedIn.
Twitter is perfect for sharing thoughts, asking questions or creating polls, although you should note the 280-character limit for each tweet.
YouTube visitors watch over a billion hours of video each day. YouTube is the second most popular social media channel. Consider using YouTube if you want to include video content in your social media strategy.
More than 250 million people use Pinterest every month for inspiration.
It’s also a good idea to consider what kind of content you would like to publish on social media.
Are you thinking about curating content and sharing many links? Then, you should think about using Facebook and Twitter. B2B companies should use LinkedIn.
·Would you like to share your company’s news? Consider using LinkedIn, Facebook, Instagram or Twitter.
Consider using Instagram or Pinterest if you want to share photographs or infographics.
At Brand Moon, we can enhance your brand’s social media presence. A sound social media strategy is key to reaching your target audience. At Brand Moon, we can assist you with all your social media needs. Contact us today on +27 010 009 5478 or email contact@brandmoonsa.com.