• Brand Moon

6 Reasons Why Your Business Needs Public Relations

The Public Relations Institute of Southern Africa (PRISA) defines public relations as the management through communication of perceptions and strategic relationships between and organisation and its internal and external stakeholders.

More simply put; Public Relations is the practice of understanding the purpose of an organisation and its relationships within society. It is the planned and sustained activity of engagement between you and your stakeholders, to influence behavior change, and build mutual understanding and trust.

Did you know that Public Relations is one of the most efficient ways to build on marketing strategies and establish a strong online or offline reputation? You get to control the message and therefore, a sound PR strategy enables a business to give a voice to the business, its services, products, and even act as a channel for crises management.

Public Relations is essential for any business, whether you have a small or big business.

Public Relations is important for your business, and here's why:

  1. You control the content and the message. In this way, publicity through Public Relations provides your business with credibility since the content is strategic, more genuine and informative.

  2. PR can offer a unique touch point and add value to your product offering that can assist to distinguish you among your competitors and position you at the forefront of your industry.

  3. Good PR assists you to define your brand. A strong PR campaign does create a recognisable message across many media platforms.

  4. Your business can be harmed by complaints from customers. An essential part of PR is being aware of what’s being said about your business. Ensure that the information being spread about your business is correct. Your PR plan needs to have a section on how to deal with and rectify misinformation , and crises management.

  5. Successful PR creates trust between your business and your customers. Developing positive relationships with the right media outlets is key to creating that trust.

  6. PR enhances brand visibility. As news articles stay visible on search engines indefinitely, the PR content that you create is able to gain more value as it lives on.

Are you ready to engage with your stakeholders and give your business a voice?

At Brand Moon, we provide our clients with excellent Public Relations.

We are ready to write advertorials, editorials, newsletters and press releases that are unique to your needs.

Contact us today on +27 010 009 5478 or email contact@brandmoonsa.com for all your PR needs.

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