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3 helpful considerations when creating an effective Brand Strategy



Why Do You Need A Brand Strategy?


Let’s take a look at why you need a brand strategy for your business. Did you know that a brand strategy assists you to articulate your core identity, and most essentially, to communicate it? This is vital to appeal to and retain the people you would like to reach.

A brand strategy assists to distinguish you from your competitors.

It’s important to note that a brand strategy helps you to take an in-depth look at your whole brand ecosystem and identify opportunities to enhance the customer experience and make your customer relationships stronger.


What exactly is a brand strategy?


A brand strategy should encompass what your brand stands for, what promises your brand makes to customers, how you want to be perceived, as well as what personality your brand communicates through its marketing.


Consider these effective tips when it comes to brainstorming your brand strategy:


  1. Build your brand around emotional benefits. People respond better to things they can relate with. Make a list of the features and benefits of your product or service; how do they fit in with what your customer wants and needs? See which benefits are most vital to each of your customer segments. You may come up with a large list and will need to narrow your focus and analyse which benefits emotionally connect with your audience.

  2. Defining your brand and its purpose is necessary. Ask yourself these questions when you are going to define your brand: Who is your competition? What issue does your brand solve, better than your competitor? Why is it that your customers trust you? Who is your ideal customer?

  3. After you have answered these questions, you can then start selecting your motto or tagline, and other marketing elements to convey your brand’s overall story.

An effective Brand Strategy requires research and careful consideration of your business environment and ideal customers.


Would you like to have an effective brand strategy created for your business? At Brand Moon, we can create a sound and measurable marketing and brand strategy that suits your needs and is unique to your target audience.


Contact us today on +27 010 009 5478 or email contact@brandmoonsa.com for all your brand strategy needs.


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